White Out

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Workshop // Attitude Machines | Project Supervisor // Carsten Goertz

Concept & Visuals // Milena Mayer  |  Set Design // Anika Klatt  |  Interactive Media // Fabian Fiess

Filmakademie Baden-Württemberg 2017

»  … a blind man eager to see who knows that the night has no end, he is still on the go.«

(Camus, The Myth of Sisyphus)

The aim of the project was to create a showroom reflecting on the work of Fashion Designer Ralph Dennis. During the discourse of Ralph Dennis’ Collection WHITEOUT we designed a spatial and interactive experience.
Like Sysiphos, who never accomplishes his aim of rolling up a rock to the peak of a mountain, the beholder should face a similiar kind of hopeless situation. The aim of the visitor is to grasp the work of the designer. Within the meaning of a Whiteout, light should draw the attention to the exhibition, but will also prevent the beholder from perceiving it to full extension. A setup of distance sensors, projection mapping, spotlights, fans, sound of white and grey noise and metal tubes should provoke a feeling of harshness and isolation to stage Ralph Dennis Collection.